I’m super excited to see this new documentary, “Objectified,” by the folks who brought us “Helvetica”… While I’m not invested in the topic as a designer or engineer, I appreciate anything that helps us focus on the meaning, creation, and reception of objects within a consumer society. It’s screening at Yerba Buena Center for the Arts later in June but alas, I’ll be out of town then. Have to catch it some other time in some other venue!

“Objectified is about our complex relationship with manufactured objects and the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-evaluate and re-invent our manufactured environment on a daily basis. It’s also about personal expression, identity, consumerism, and sustainability. Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. (2009, 75 min, digital video”